A Reality Debugging Guide When You're Doing Everything Right But It Feels Like Nothing's Working

Decoding the glitches that happen when your strategy is perfect but the universe said "no ❤️"

We made a free workbook to go along with this article that you can grab here. Enjoy!

You're doing everything right. The spreadsheets? Immaculate. The business plan? It could make an MBA cry real tears. You’ve followed your launch strategy more closely than FBI agents tracking Taylor Swift's private jet. Your email sequence is tighter than whatever compression garments the Kardashians are selling this week. Your landing pages could’ve made Don Draper weep with joy. And yet.

AND YET.

!!!

Something's off. Not broken exactly, but like...glitchy.

Like your business downloaded its operating system from a weird spam email and now it's showing you pop-up ads in your dreams-slash-nightmares.

You, my friend, are in need of reality debugging.

What In The Cinnamon Toast F*ck Is Reality Debugging?

Reality debugging is what happens when you realize your business isn't suffering from a strategy problem – it's experiencing what I like to call a quantum whoopsie. That is, obviously, the technical term.

A quantum whoopsie happens when the usual laws of cause and effect seem to have gone on sabbatical to find themselves in Bali. You perform a task expecting a logical, reasonable outcome, and you end up with something totally different. It’s like your carefully crafted reality is running on Internet Explorer when everyone else got the Chrome update — things are slow, glitchy, and honestly, a little annoying.

Think of it like this: Regular business problems are like having a flat tire. You know exactly what's wrong and how to fix it. Reality glitches are like suddenly finding your car driving itself to a Wendy's when you specifically typed "luxury spa" into your GPS. The problem isn't the car — booboo, reality itself has gone full goblin mode.

How To Know You're In The Upside Down

Here's the thing about reality glitches — they're messier than the plot of Gladiator 2. They show up looking like normal business problems until you try to fix them with normal business solutions. Then they reveal their true colors by acting like those trick birthday candles that refuse to go out no matter how hard you blow — the more you try to solve them logically, the more chaotically they behave.

They’re sneaky little quantum particles being witnessed.

Here are some signs you might be dealing with a reality glitch:

• Your usually reliable intuition is giving you the same energy as a Magic 8 Ball that only says "ask again later" 🙃

• Solutions that worked perfectly last week now produce results that make you question if you accidentally stepped into an alternate timeline, and in that timeline you’re getting Punk’d every time you go to work

• You keep having the same problem over and over, like you're Bill Murray in Groundhog Day but instead of learning the piano you're just getting increasingly unhinged LinkedIn messages

• Every time you check your analytics it's like playing Two Truths and a Lie, except they're all lies and your numbers are just making stuff up for funsies

• Your email sequences that used to convert are now performing like they were written by a bot that learned English exclusively from Fortune 500 mission statements

• The more you try to "niche down," the more your business starts attracting people who seem to have found you through a Craigslist ad for a used humidifier (you teach breathwork so… this is a bit of a stretch)

• Your content seems to be reaching everyone except your ideal clients… it’s like you accidentally set your targeting to "literally anyone else on the planet except the people who would love this"

• Your launches keep syncing up with major astrological events, but like, the wrong ones. You're aiming for "abundance portal" but getting "everyone's taking a nap" season

• The more you try to be professional, the more your business starts giving chaotic gemini energy

• You've got more "pending" payments than a commitment-phobe 34-year-old tech bro has "it's complicated" relationship statuses

And generally, it just feels like something’s up. Like there’s a little gremlin on your back. It’s as if your vision is just barely out of focus and no matter what you do things still feel a little blurry.

What Causes Your Business Reality to Get More Glitched Than a Sims Character Trying to Walk Through a Wall?

Your business reality doesn't just wake up one day and choose chaos. (Although sometimes it really feels that way, like when your perfectly planned launch coincides with your entire audience collectively deciding to start a digital detox.)

Here's what might be happening when you start to describe your life as “glitchy”:

Your Business Identity Is Having an Existential Crisis

You've evolved but you're still trying to squeeze into your old business persona like it's those Rock and Republic jeans from high school you keep telling yourself will “totally come back into fashion soon.” Your messaging feels off because you're literally speaking in your past self's voice.

You're Ignoring Your Intuition Harder Than A Contestant on Love Is Blind

We love a good strategy, but you're out here following someone else's business blueprint like it's New T gospel when it's fundamentally wrong for your energy. It's like wearing shoes three sizes too small because a podiatrist influencer said they're "in" this season. Sure, you can force yourself to walk in them, but your soul (and soles) are begging for mercy.

Your Values and Your Business Model Are Playing Different Games

You're offering services you can do instead of what you're meant to do, like a gourmet chef making microwave dinners. The money might be there but your soul is quietly plotting its escape.

You're Trying to Speedrun Business Growth

Growth takes time but you're over here trying to beat the imaginary clock. Slow down. This isn’t The Queen’s Gambit. Some stages of business development are like brewing coffee — you can't just scream at it to make it go faster. Gotta let it brew. Let her cook!

You're Stuck in a Karmic Business Loop

Your subconscious is running old patterns in your business like it's a greatest hits album of your past trauma. Your pricing strategy is giving "my parents told me that happy people don’t make good money.” We get it, we can relate, but the story is tired!

Your Marketing is on a Different Frequency Than Your Actual Work

Your content is attracting people who seem to have found you through a portal to another dimension where everything means something slightly different. Sort of Amelia Bedelia vibes.

The Universe Is Trying to Update Your Operating System Sometimes major life changes hit your business like an unexpected iOS update — suddenly nothing works quite right and all your icons are in weird places. Your business is trying to evolve but you're hitting "remind me later" on the upgrade. This is your opportunity to steer into the swerve… it’s OK if you don’t know what you’re doing, that you don’t know what exactly your Operating System upgrade will look like. Just trust that you’ve got your own back and will figure it out when the time comes.

You've Lost the Plot (Literally)

You've strayed so far from your original mission that your business is acting like a side character who forgot they're in their own story, like Dawson in the last few seasons of Dawson’s Creek. (I mean the show is LITERALLY named after him and yet? Have you rewatched the college years?! Barely a hair flop in sight.) You're out here chasing someone else's definition of success like it's a limited edition Glossier Balm Dot Calm.

You're Trying to Run Every Business Strategy at Once

You've got more systems than a NASA control room and they're alllllll fighting for dominance. Which usually means that none of your strategies are working all that well, because they’re sort of cannibalizing each other.

The thread connecting all of this? Your business is trying to level up while you're still playing by the old rules. It's like trying to run TikTok on a Nokia brick phone — I guess technically possible but why would you do that to yourself?

Common Reality Glitches That'll Make You Question Everything

The Resonance Reversal

Your content used to attract dream clients like Taylor Swift attracts engagement rumors. Now it's like you're broadcasting on a frequency only visible to people who want to "pick your brain over coffee" and guys who definitely have strong opinions about Fight Club.

The Value Vortex

Pricing your offers feels like harder than trying to explain to your aunt why she shouldn't post minion memes about her personal drama on Facebook — theoretically possible but practically impossible. No matter what number you land on, it feels wrong, like wearing socks with sandals to a black tie wedding.

The Timeline Tangle

You plan everything perfectly, time your launch just right, and somehow still end up feeling like you're trying to parallel park a submarine. In a desert. While blindfolded. Somehow you feel woefully unprepared for the situation, even though you’ve spent plenty of time working toward your goal.

The Frequency Misfire

Your ideal clients seem to exist in a parallel universe where they can't see your offers. You’re like Matthew McConaughey in Interstellar desperately trying to get Murphy’s attention by jostling knick knacks on her bookshelf. It’s as if you’re on different wavelengths, and you’re not sure how to align your frequencies.

Why Normal Solutions Hit Different (And Not In A Good Way)

Back when I was a baby dancer I injured my ankle pretty badly. I tore the ligaments on the outside of my foot, which meant I had to hobble around for months and do floor barre instead of do actual dance class.

“You’re going to continue to injure your ankle if you don’t fix your kinetic chain and strengthen the weak parts of your legs and hips,” the physio told me when I protested over a set of exercises they prescribed that I worried would make me “bulky” (oh, sweet girl… we’ll unpack that another day)

The thing about reality glitches is that usually you’ve tried to “fix” these issues with normal business strategy approaches, but that hasn’t worked.

I don’t think that’s because typical business strategies are somehow broken or not useful or dated or something.

I think it’s because reality glitches are kind of quantum-level misalignments — on multiple levels, something is off. So, you can try to solve from the practical business level, but that doesn’t address the energetic misalignment, so maybe it fixes the problem temporarily but eventually you fall back into the habit.

It’s just like the wonky ankle — you can recover from the injury, rehab it, get yourself back to the shape you were in before you got injured, but you’ll just do it again if you don’t address the systemic misalignment.

What Happens After You Debug

Here's the gag: Sometimes what looks like a glitch is actually your business trying to upgrade itself. Like when your phone acts weird right before installing an update that will definitely change your life (or at least stop autocorrecting "fuck" to "duck").

Those resonance reversals? Might be your business trying to attract a whole new type of client you haven't even imagined yet. That pricing weirdness? Could be your value actually leveling up faster than your self-image can keep up with.

Enter: The Reality Debugging Kit

Sometimes you need more than just another business strategy. You need a complete system for identifying, diagnosing, and repairing reality glitches in your business. Enter: The Reality Debugging Kit. Think of it as your business's cosmic IT department, but make it fashion.

Ready to Debug Your Reality?

It's time to debug your reality. Not in a "manifest your success by journaling" way (though if that works for you, slay queen). But in a "let's actually figure out why your business feels like it's running on Windows Vista" way.

If any of this resonates — if you've been feeling that quantum-level wrongness in your business — The Reality Debugging Kit might be exactly what you need. It's not just another business strategy guide (god knows we have enough of those). It's a complete system for identifying and repairing reality glitches at their source.

Because sometimes the problem isn't your strategy. Sometimes reality itself needs a little debugging. And wouldn't you rather debug it now than wait until your business starts playing "All Star" by Smash Mouth on repeat like a haunted iPod Nano?

GRAB THE REALITY DEBUGGING WORKBOOK HERE →